The Nutrition Coaches Who Win in 2025
If it feels harder to get nutrition clients than in past years, you're not alone. Learn how to build trust fast, stay fully booked, and recession-proof your coaching business without spending money on ads.
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. The Coaches Who Win in 2025
In 15+ years of nutrition coaching, I’ve noticed a pattern.
It’s not the most certified coaches who get the best clients.
Or even the ones with the most followers online.
It’s the most trusted ones.
The ones who:
✅ Make their clients feel seen
✅ Listen more than they speak
✅ Get results without pressure or perfectionism
The best coaches don’t just give out info… they build trust. Fast.
Here’s how I do it in my first 3 sessions:
Session 1: Connection
Start small. Focus on the human, not the food.
Build rapport. Ask about pets, routines, roadblocks, and hopes.
Session 2: Insight
Give a big “aha.” Maybe it’s a Diet Analysis report. Maybe it’s a mindset reframe.
This is where clients start to think, “Wow, no one’s ever explained it like that before.”
Session 3: Co-Create the Plan
Now that trust is established, build a custom strategy together.
This is when people forget about the price they paid and start referring their friends.
Want to steal this framework?
I’ll be walking through this live on Thursday, May 8 at 11:00am Eastern in my upcoming webinar:
👉 How to Get Your Next 10 Nutrition Clients (Step-by-Step)
(Sign up now — it’s totally free, and I’ll send you the replay if you can’t make it live)
2. Recession-Proof Coaching
In uncertain times, here’s what people still invest in:
✅ Coaches they trust
✅ Services that deliver results
✅ Real relationships that feel safe and supportive
This is your edge.
Even for me, there’s been a slight dip in overall inquiries in Q1 of 2025, but I’m still booked 6 weeks out. I even have a waiting list of people ready to go.
I only work from 1:30-5:30pm each day as a nutrition coach — and every one of those spots is spoken for. I haven’t spent a single dollar on advertising. I rely on my reputation I’ve built, referrals, and a few simple systems.
Why?
Because connection builds trust.
Trust drives referrals.
And real client results never go out of style.
I want to show you how I’ve done it.
And I’m doing that live inside this free webinar.
Come to the live training (or watch the replay), and let’s make 2025 your year!
Want to save your seat for my FREE Webinar?
You’re invited to my live & interactive training!
Thursday May 8, 2025 at 11am ET / 8am PT ← Grab your seat
*Click here to convert to your unique time zone.
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www.prospernutritioncoaching.com/blog/coaches-who-win
❤️🐻🌈
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
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Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
