Your Secret Advantage (Everyone Is So Damn Tired)
Read the room and use everyone’s exhaustion to your advantage as a nutrition coach. Post-pandemic, the world just seems so damn tired. And busy. And stressed. And overworked. LOL, no, just me? I kid (sorta).
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. Read the Room: We’re All Exhausted
Post-pandemic, the world just seems so damn tired. And busy. And stressed. And overworked. LOL, no, just me? I kid (sorta).
The nutrition coaches that are winning the majority of clients right now are reading the room correctly. Let me show you with a quick case study using two very different YouTube Shorts, from two very different nutrition coaches.
Nutrition Coach 1: Here’s how to make a lazy chopped salad so you can still eat healthy, even when you don’t want to cook.
https://www.youtube.com/shorts/vwOTxAGg_CY
versus…
Nutrition Coach 2: Here’s how I easily weigh and measure my food.
https://youtube.com/shorts/fC1M3rOBg2Y?si=gDzMcW6Io-DgAMoc
Both are trying to be helpful and educational, but can you feel the difference?
Put yourself in the headspace of an exhausted, overworked, middle aged person who has 3 kids, a high stress job, and an aging parent in poor health. Which nutrition coach do you think they’re going to hire when shopping around for support?
As I often say inside my PRO$PER Nutrition Certification, “Beginners complicate, experts simplify”
Keeping the end goal in mind → How do I help my nutrition clients get quick wins to eat healthier more consistently?
I mostly think about:
๐ High impact habits
๐ Attainable
๐ Low effort
๐ Simple
๐ Easy
๐ Fun
Speaking of which… if you haven’t checked out LIFTOFF, our completely free Nutrition Coaching Masterclass, it consists of short and simple nutrition coaching videos filled with fun games, creative metaphors, and 3 download-and-go swipe files you can start using immediately with your own nutrition clients. If you like the coaching style of Nutrition Video 1, then you’ll love LIFTOFF.
2. What the Whole30 Lady Packs for School Lunch
Great answer to her kid. Even she’s tired, and relatable, and reads the room correctly. ;)
https://www.instagram.com/reel/C4dW_4jsHc9/?hl=en
#share
Want to share this issue of 2-Tips Tuesday?
www.prospernutritioncoaching.com/blog/tired
In Case You Missed Last Week...
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โค๏ธ๐ป๐
Jen
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
P.S. Mark your calendars - in 2 days I’m giving a keynote presentation and Q&A at the SuperCoach Virtual Summit with Coach Catalyst.
Thursday May 9 @ 11:00 am ET
*Click here to convert the above time to your unique time zone.
Topic: How to Get 20 Nutrition Clients in 30 Days, Starting at Zero
Save Your Seat (Free Ticket): https://virtual.supercoachsummit.com/jen
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
