2 Best Predictors of Revenue & 1 Unpopular Opinion

The best coaches understand what their client is buying from them. It’s not workouts or nutrition plans. The 2 best predictors of revenue for coaches are: repeat business and word of mouth referrals. Let's dive into why these indicators are so critical for your overall success.

Happy 2-Tips Tuesday!

Here are two ideas to consider this week.

By Jennifer Broxterman, RD

1. The 2 Best Predictors of Revenue

The 2 biggest compliments in the coaching business and best predictors of revenue are:

1. Repeat business

2. Word of mouth referrals

The best coaches understand what their client is buying from them. It’s not workouts or nutrition plans. Clients want solutions to their problems. Here are 4 questions to ask them:

• What’s going on?

• What can I help you with?

• Where are you feeling stuck?

• What are you struggling with most right now?

2. Unpopular Opinion

Most gyms do nutrition coaching really poorly. Their nutrition programs tend to be non-existent or neglected, and for those who do offer nutrition, they struggle to keep their clients past 3-6 months. Can you relate?

As someone actively in the nutrition coaching space, I think it’s helpful to be transparent and walk the talk. At our most recent team meeting, I reviewed our numbers about our own nutrition coaching program:

• we sign-up 23 new clients per month (on average)

• our current roster surpasses 500 nutrition clients

• we have 275 x 5-star Google reviews

• this is all done without any paid ads—just word of mouth referrals and repeat business

How do we get those kinds of results? Because we deeply understand our clients’ problems and individualize each client’s nutrition program. We use motivational interviewing and also gamify behavior change, while getting rid of boring meal plans, macro-tracking, and dull, repetitive nutrition ‘check-in’ sessions.

We teach our exact process and give away all of our client handouts and nutrition games inside of our Prosper Nutrition Certification.

🚀 CERTIFICATION 🚀

We’re opening 30 spots for our Prosper Nutrition Certification on September 2nd.

Certification Details:
www.prospernutritioncoaching.com/certification 

Waitlist & Draw: 
Add your name to get early access and a chance to win the grand prize draw for a free Certification.
www.prospernutritioncoaching.com/waitlist

🚀 LIFTOFF 🚀
Free Masterclass

Check our our completely free LIFTOFF Masterclass. The feedback pouring in from the 100+ coaches who have already joined has been incredible!

Join Here:
www.prospernutritioncoaching.com/liftoff

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❤️🐻🌈

Jen 

Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching

Thanks for reading. Here are a few additional ways I might be able to help you.

Free
Instagram: @prosper_nc
YouTube: Prosper Nutrition Coaching
Draw: win a free certification
Masterclass: Liftoff Course

Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification

Jennifer Broxterman, MSc, RD

REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach