The Cookie Jar of SUCK

Nutrition coaches need practical tools for helping clients through setbacks. Learn the Cookie Jar of SUCK coaching metaphor, then get more behavior-chang...

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How long does it actually take to build a habit?

How long does it take to build a habit? Learn why successful habit formation depends less on 21, 30, or 66 days and more on repetition, consistent practi...

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Steal This New Client Idea from Gary V

Want more nutrition clients? This simple idea from Gary V uses something you already have: your phone’s contact list. I’ll show you the example video I m...

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Bulk, then cut

How to simplify your nutrition coaching business using a bulk-and-cut strategy. Learn when to add new services, what to cut, and how focusing on your mos...

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I hired TWO coaches on vacation

Already a good nutrition coach? Discover why experienced coaches still hire coaches, how the right mentorship can help you improve faster, and why being ...

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SO simple!

What does exceptional nutrition coaching actually look like? One client’s 5-star review reveals why the best coaching can feel surprisingly simple, and w...

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5 questions a $10k/month nutrition coach asked me

This nutrition coach makes over $10,000 a month working 3-5 hours a day. These are the 5 questions Justin brought to our private mentoring call, what we ...

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3 Reasons Protein Makes Fat Loss Easier

Protein makes fat loss easier in three ways: it burns calories during digestion, protects muscle that keeps your metabolism running, and keeps hunger hor...

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Why I ditched meal plans (and my clients got better results)

Most nutrition coaches default to meal plans and macro tracking and wonder why clients don't stick around. Here's the shift I made after 16 years and 10,...

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The chair almost exploded (my very first client story)

I started my nutrition coaching business in 2010 before I even graduated. No clinic, no logo, just a wobbly kitchen chair that almost exploded under my f...

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