Culturally, many people can relate to eating for non-hunger reasons. In Japan, they even have a special word for it: kuchisabishii, which translate to “l...

The best coaches understand what their client is buying from them. It’s not workouts or nutrition plans. The 2 best predictors of revenue for coaches are...

How to change anything: it's all about your self-identity. If the identity piece doesn't match the goal you're trying to achieve, you'll find yourself st...

After attending a Charles Poliquin event, we left with a list for how to double our income. Tip #2 had an especially huge impact on our gym's success.

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When connecting with a new client, stop for a moment to consider their headspace. They have a problem that’s causing them pain. They feel stuck and frust...

Gamifying behavior change is a powerful tool. Essentially, it’s the concept of adding game-like elements to a task to encourage a desired behavior to hel...

This 3-bullet emoji email earned us $24,000 in revenue from 30 past clients! Want to see the exact attention grabbing email script we used? [DOWNLOAD SCR...

Want to geek out on nutrition and menopause? Here are some evidence-based resources from Precision Nutrition, Healthline, Girls Gone Strong, and Dr. Stac...

You are likely going to experience imposter syndrome at some point. When faced with this feeling, try a one word substitution. Sub ‘imposter’ with ‘begin...

Want to surprise and delight your clients without breaking the bank? We've discovered a surprisingly effective marketing and re-engagement idea with our ...